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  • Languages
    English, Italian, Chinese
  • Duration
    60 Minutes

This tour is perfect if you would like to immerse yourself into Tuscan culinary tradition and discover which its typical food and drinks are. To really understand a foreign culture it’s very important to learn what, how and why people eat in a specific way and what better place then a city food market would help you do that?!?

We will be walking through this food market so that I can show you how we do our grocery shopping and how we interact with the vendors so that they can suggest us what to buy and how to cook it.  We will stop for a while in front of the best stands so that you can see what they are selling and I can tell you the history that it’s hidden behind a specific food or recipe and you will be surprised to learn how old some of our food tradtions are.

This tour will help you understand how food represents culture for us italians and that all processes behind a cooked dish are as important as its taste: that’s why I like to call it a food experience tour.



  • Group Ticket

    We're trying to keep things as personal as possible, but sometimes sitting around one device isn't an option. If you want to share the experience with loved ones who can't be with you, add a Group Ticket for up to 5 extra devices!

    25 €
  • Photographs

    Ask your host to take a photo at any point during the tour. You can even direct them to the exact spot that you want to have captured! The photos will have a high resolution and will be sent to you after the tour has finished.

  • Booklet

    Get a PDF with information shared during the tour, photos and links for further research!

    5 €
  • You've got mail!

    Are you a postcard lover? Choose one from the many shops on the way and your host will mail it to you after the tour!

    5 €



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Hosted By Martina


Hey! My name is Martina and I'm a licensed tour guide and Personal Shopper of Florence in Italian, English and Chinese. I grew up in Naples where I graduated in International Relations and Asian Studies but I also studied in Florence to become an offical tour guide and that's where I have been living and working fot the past 6 years.
Since I was 15 years old I have started to travel around the world by myself both for study and for pleasure and I had the chance to live in South Africa, Switzerland, Germany and China for a while.
These experiences helped me develop a great ability to adapt and interact with different cultures and habits which are also the reasons why I have always wanted to work in contact with other people.
I am very passionate about food and craftsmanship which are some of the most distinctive features of Florence and Italy in general, so I love discovering new little shops sellings special local handmade products and tasting some delicious typical food with my guests.
Florence has so many things to offer and I can't wait to show you around!

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